Restaurant Menu and Recipe Development
In an age where diners spend considerable amounts of time researching restaurants prior to patronizing them, having a compelling menu is one of the most important components of success. At Concept Gurus, our team of restaurant consultants not only know what “compelling” looks like in the modern restaurant landscape, but further, how to develop such a menu while keeping food costs low through recipe conception and development. Our menu engineering and development services, coupled with our recipe development capabilities, help your restaurant generate maximum profit for minimum price.
Due to the proliferation of Food and Travel TV shows the consumer is more savvy than ever. Nowadays, everyone is a food expert. Having a compelling, forward-thinking menu that embraces trend is one of the most important components of success. At The Concept Gurus, our team of restaurant consultants not only know what “compelling” looks like in the modern restaurant landscape, but further, how to develop such a menu while keeping food and labor costs at manageable levels through recipe ideation and product development. Our menu engineering and development services, coupled with our recipe development capabilities, help your restaurant generate maximum profit for a minimum price.
Menu Engineering and Development
A well-executed menu requires an appropriate balance in terms of price, variety and “Wow!” factor. Through our menu engineering efforts, we help you craft a diverse menu that features the right proportion of high and low cost food items, as well as an equilibrium between trend-forward and classic dishes. Our team at Concept Gurus has a nuanced understanding of consumer menu preferences, from fine dining to fast-casual, and will help you incorporate key dishes and ingredients that will generate new and repeat business. Additionally, through careful menu development, design, layout and product placement, we help you control customer ordering behavior, increasing orders for dishes with the highest profit margins. The end result is a well balanced, visually compelling and on-trend menu with the right mix of offerings to yield the highest profit for your restaurant.
Recipe Development Consulting
In addition to menu engineering and development, our team of restaurant consultants offers recipe development services for both national and international clients. Drawing on our culinary expertise and industry experience, we help restaurants across the world develop delicious, trend-savvy and cost-efficient recipes that become the backbone of their future success.
Concept Gurus’ menu engineering, menu development and recipe development services have yielded incomparable results for a variety of both national and international clients, including:
- The Blackstone Group, Westin, Sheraton, Hilton, Doubletree, Waldorf Astoria, The London’s, Swissotels, Sofitel Chicago, Marriott, Ritz Carlton.
- Grupo Zena, Madrid, Spain
- AN Grup, Barcelona, Spain
- Four Seasons Hotels & Resorts, Various locations
- Hilton Worldwide, All full-service brands
- Aimbridge Hospitality, Plano, TX
- LXR Luxury Resorts & Hotels, Boca Raton, FL